Get it at the Superhero Shop

A bit of toy insider history today with this staged toy store shot from Licensing Corporation of America (LCA) who in 1977 handled the DC comics Superheroes. This four page ad, meant to entice toy manufacturers into licensing the heroes, shows the top licensors at the time which means lots of Mego product in the mix.

Check out the MegoMuseum Ad Archive for more toy insider information on the World's Greatest Toy Company and stay tuned to this blog for a big announcement!