Mego Catalog Library: 1972 Action Jackson

1960 Mego Catalog Before they were the World's Greatest Toy Company, Mego had humble origins as an impulse toy supplier. Their methodology was effective and based on giving the stores a 10% advertising credit based on the amount purchased, this would help sell through on the modestly priced toy selection. This sort of business was referred to as the "Basement Department", no doubt acknowledging the area of the department store you could find such goods.

In his interview with the Museum, Former VP Neal Kublan mentioned that in the late sixties, this way of business was in jeopardy whennewspaper advertising began to become prohibitivly expensive and Mego began to seek other forms of revenue, the rest is history.

Special thanks to Mike Jimenez for this amazing piece of Mego History. Click on the images below to see larger pages.


1960 mego catalog
Friction Cars
1960 mego catalog
Battery Operated Toys

1960 mego catalog
Boys Toys
1960 mego catalog
Educational Toys

1960 mego catalog
Dolls
1960 mego catalog
Sporting Goods

1960 mego catalog
House Keeping
1960 mego catalog
Like Mother Toys

1960 mego catalog
Games and Puzzles
1960 mego catalog
Musical Toys

1960 mego catalog
Infant Toys
1960 mego catalog
Infant Toys

1960 mego catalog
Plush Toys
1960 mego catalog
Promotional

1960 mego catalog
BacK Cover