Mego Planet of the Apes Line

Intro written by Mike Jimenez.

In 1968 20th Century Fox sent four astronauts into space and launched one of the most successful science fiction franchises of all time. Planet of the Apes was a hit, both critically and financially. With the success of the first film, sequels were bound to follow, and they did. By 1973 a total of five Ape films had been released. Mego promotional poster for the Planet of the apes movie marathon Battle for the Planet of the Apes, the last film, though not as appealing or successful as its predecessors, was still popular in its own right. While 1973 might have seemed like the end of the Ape dynasty, it was actually the beginning of another phenomenon referred to as Ape-Mania.

In 1973, 20th Century Fox challenged America to Go Ape! and began showing the first two Ape films on TV and all five Ape films in back to back marathons in movie theatres. As luck would have it, little Kenny Abrams, the son of Mego President Marty Abrams, dragged his father to one of these marathons and in that theatre the idea for the Mego Planet of the Apes line was born. As Marty has recounted in numerous interviews, he sat in the theatre not even knowing what Planet of the Apes was, but saw fathers and sons enjoying the films together and digging the whole ape/future concept. The next day he was on the phone with 20th Century Fox executives outbidding rival AHI and securing the rights to produce figures and playsets based on the Planet of the Apes property.

Planet of the Apes was Mego's first attempt at making toys based on a movie property and they put in that extra effort to get it right. In February of 1974 they unveiled their Planet of the Apes line at Toy Fair to a very positive response from retailers. That years offering consisted of five figures based on characters from the original film; Cornelius, Zira, Dr. Zaius, the Soldier Ape, and the Astronaut along with a Treehouse and Village Playset and a remote control horse, the Action Stallion. In their 1974 Dealer Catalog Mego wrote "The stars of the greatest movie series ever, come alive in these authentically reproduced articulated figures. Each one is 8 inches tall, the favorite size of kids everywhere. All are costumed in exquisitely detailed outfits. Kids everywhere will go ape." Kids did go ape for the figures when they hit store shelves in the summer of 1974. Planet of the Apes was a huge hit for Mego and helped make 1974 Mego's most successful year to date. In both 1974 and 1975 Mego Apes made the list of "top ten best selling toys". Mego was riding the crest of the Ape phenomenon that was sweeping America.

Between 1974 and 1975 the market was saturated with Ape merchandise and the public couldn't get enough. With the seemingly insatiable appetite for anything ape related, 20th Century Fox decided to bring the Apes to TV with an hour long weekly series. In anticipation of the show Mego developed and produced a second series of figures consisting of Galen, Alan Virdon, Peter Burke, General Urko, and General Ursus. 1975 also bought kids more playsets and accessories in the form of The Forbidden Zone Trap, The Fortress, The Catapult and Wagon, the Battering Ram, The Jail, Dr. Zaius's Throne, as well as six 5-inch Bend and Flex figures. They also rereleased their entire 1974 line up. This second wave of Mego Ape toys probably started hitting store shelves in early 1975. Ironically the TV show which debuted in September of 1974 had already been cancelled by the end of that year. Still, Ape Mania had built up enough momentum to keep interest high throughout 1975 and Mego heavily promoted the line with TV and print advertising, in- store character appearances, and even a float in the Macy's Thanksgiving Day parade. With the cancellation of the TV series however, it seems Mego knew the public's fascinationMarty Abrams oversees the Mego Parade Float with the Apes would soon come to an end and never even considered any new Ape toys beyond their 1975 offering.Cornelius makes a toy store appearance in Long Island

While Ape Mania was slowly dying in America it was spreading to other parts of the world. In the UK the first series of Mego Ape figures were released by Palitoy/Bradgate in 1975, followed by the second series in 1976. In Japan, Bullmark under license from Mego released the first five figures in their own exclusive packaging. Around 1976, Cipsa, a Mexican toy company, released their own versions of the Mego apes. Cornelius,Urko,Ursus, Zaius, and Bill (Virdon) as well as the Treehouse, Jail, Throne, Battering Ram, and an exclusive Horse, catapult, and Wagon were made available to children in Mexico. In Canada, all the US offerings were made available by Parkdale Novelty, as well as an exclusive bilingual boxed treehouse and a Horse, catapult, and Wagon set. In Italy, the first series (minus Zira) was released by Baravelli and in Australia the entire first wave by TolToys. In Spain, the Soldier Ape was released by Posh as part of their Monster series. It is quite possible Mego ape toys made it around the globe in the 70's and were enjoyed by kids everywhere.

Today, Mego's Planet of the Apes line is collected by both Mego collectors and Planet of the Apes collectors. The movies and TV shows, now a part of pop culture, seem to transcend generations in its appeal. New fans are springing up every day as the shows are rerun in syndication. If you were a kid growing up in the 70's, chances are Planet of the Apes was somehow a part of your life. Mego was able to enhance that for millions of children by providing the toys, with which they could use their imagination to create their own unforgettable ape adventures.

Mego Planet of the Apes Float

This amazing picture of Neal Kublan and Marty Abrams dressed as a solider Ape and Action Jackson riding the Planet of the Apes Macy's Day parade Float is courtest of Ken Abrams. Click for a Larger view.

Mego promotional photo for Planet of the Apes