{"id":3576,"date":"2013-05-30T13:27:54","date_gmt":"2013-05-30T13:27:54","guid":{"rendered":"http:\/\/www.megomuseum.com\/galleries\/?page_id=3576"},"modified":"2013-05-30T14:28:34","modified_gmt":"2013-05-30T14:28:34","slug":"micronauts","status":"publish","type":"page","link":"https:\/\/www.megomuseum.com\/galleries\/micronauts\/","title":{"rendered":"Micronauts"},"content":{"rendered":"<br \/>\n<table width=\"389\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<tr>\n<td width=\"84\" height=\"120\"><img decoding=\"async\" src=\"http:\/\/www.megomuseum.com\/micronauts\/images\/microhed.gif\" naturalsizeflag=\"0\" align=\"bottom\" \/><\/td>\n<\/tr>\n<\/table>\n<p><b>Mego Micronauts<\/b><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.megomuseum.com\/micronauts\/images\/micronauts.gif\" naturalsizeflag=\"0\" align=\"bottom\" \/><\/p>\n<p><b>The most basic of Micronaut, the Time Traveller came in a variety<br \/>\n              of colours and designs.<\/b><\/p>\n<p>If there was ever a success story for Mego Corporation, it is the<br \/>\n              Micronauts. Much like G.I. Joe or Barbie, the Micronauts was an<br \/>\n              in house brand name that Mego developed (with more than a little<br \/>\n              help from the Japanese toy company Takara) that ultimately became<br \/>\n              one of their greatest success stories.<\/p>\n<p><a href=\"http:\/\/www.megomuseum.com\/megolibrary\/microad.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.megomuseum.com\/megolibrary\/microadt.jpg\" width=\"77\" height=\"100\" border=\"1\" \/><\/a><a href=\"http:\/\/www.megomuseum.com\/megolibrary\/microad1.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.megomuseum.com\/megolibrary\/microad1t.jpg\" width=\"77\" height=\"100\" border=\"1\" \/><\/a><br \/>\n              <a href=\"http:\/\/www.megomuseum.com\/megolibrary\/microad2.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.megomuseum.com\/megolibrary\/microad2t.jpg\" width=\"77\" height=\"100\" border=\"1\" \/><\/a><a href=\"http:\/\/www.megomuseum.com\/megolibrary\/microad3.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.megomuseum.com\/megolibrary\/microad3t.jpg\" width=\"77\" height=\"100\" border=\"1\" \/><\/a><a href=\"http:\/\/www.megomuseum.com\/megolibrary\/microad4.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.megomuseum.com\/megolibrary\/microad4t.jpg\" width=\"115\" height=\"70\" border=\"1\" \/><\/a><a href=\"http:\/\/www.megomuseum.com\/megolibrary\/HWmicro.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.megomuseum.com\/megolibrary\/HWmicrot.jpg\" width=\"77\" height=\"100\" border=\"1\" \/><\/a>            <\/p>\n<p><b>Original Mego Sales Documents for the launch of the Micronauts,<br \/>\n              click on them for a larger view<\/b><\/p>\n<p><b><u>The History<\/u><\/b><\/p>\n<p>To understand the history of the line, one needs to go to Japan<br \/>\n              in the early seventies. Toymake Takara was looking for ways to expand<br \/>\n              on their very popular &quot;Henshin Cyborg&quot; line, their result was 3&quot;<br \/>\n              character called Microman. The Microman story was that the Microman<br \/>\n              characters came to earth via tiny capsules, some of the Micromen<br \/>\n              became mutated and eventually turned into the evil &quot;Acroyears&quot;.<br \/>\n              Microman was a huge success, however it was also expensive to produce,<br \/>\n              Takara was in need of a North American partner.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.megomuseum.com\/micronauts\/images\/lobros.gif\" align=\"bottom\" \/><\/p>\n<p><b>Bad to the Bone: Micronaut Aliens with the Glowing Brains! Lobros<br \/>\n              and Kronos (L to R)<\/b><\/p>\n<p><b><u>Enter Mego<\/u><\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.megomuseum.com\/micronauts\/images\/karza.gif\" width=\"160\" height=\"250\" \/> <\/p>\n<p><\/p>\n<p><b><i>Baron Karza, by now, I think everyone knows the story of<br \/>\n              his name<\/i><\/b><\/p>\n<p>Martin Abrams was introduced to the line at an R&amp;D company in California,<br \/>\n              he immediately had Neal Kublan, Vice President of R&amp;D fly out to<br \/>\n              see the line.<\/p>\n<p>Neal Relates his initial reaction <b> &quot; I walked in there and there<br \/>\n              was a table with all the Micronauts laid out and I said I think<br \/>\n              it\u2019s phenomenal, the biggest problem we\u2019re gonna have is convincing<br \/>\n              the trade that we\u2019re doing all of this and the second problem is<br \/>\n              we\u2019re going to have to do at least three of four commercials to<br \/>\n              cover the line&quot;<\/b> <\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.megomuseum.com\/micronauts\/images\/antron.gif\" naturalsizeflag=\"0\" align=\"bottom\" \/><\/p>\n<p><b>Evil Antron and the Vile Repto!<\/b><\/p>\n<p> A deal was struck and Kublan and his team immediately went to<br \/>\n              work on the Micronauts, while Mego created innovative packaging<br \/>\n              and commercials, there was almost no backstory for the products<br \/>\n              letting children create their own.<\/p>\n<p> One part building set, another part Space Toy, the Micronauts<br \/>\n              were a hit with both kids and parents, Mego&#8217;s early Micronaut commercials<br \/>\n              seeemed to introduce and explain the concept to not only the kids<br \/>\n              but Mom and Dad as well.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.megomuseum.com\/micronauts\/images\/time.gif\" width=\"250\" height=\"250\" \/> <\/p>\n<p><\/p>\n<p><b><i>Colour Variants played a big part in the Mego Micronauts<br \/>\n              Universe.<\/i><\/b><\/p>\n<p> The results were fantastic, the Micronauts were an incredible<br \/>\n              homerun, Neal Kublan puts it better<b> &quot;The number that keeps sticking<br \/>\n              in my mind I think was that 32 million dollars was the peak, that<br \/>\n              was an awful lot when the company is doing $ 110 (million), It accounted<br \/>\n              for a third of our volume.&quot;<\/b>            <\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.megomuseum.com\/micronauts\/images\/glider.gif\" align=\"bottom\" \/><img decoding=\"async\" src=\"http:\/\/www.megomuseum.com\/micronauts\/images\/hornetroid.gif\" align=\"bottom\" \/><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.megomuseum.com\/micronauts\/images\/micropuzzle.gif\" align=\"bottom\" \/><img decoding=\"async\" src=\"http:\/\/www.megomuseum.com\/micronauts\/images\/micropuzzle2.gif\" align=\"bottom\" \/><\/p>\n<p><b>Mego actually licensed out the Micronauts name to other toy<br \/>\n              manufacturers as evidenced by these above puzzles.<\/b><\/p>\n<p> The Micronauts remained with Mego until around 1981, producing<br \/>\n              many unique toys featured below.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.megomuseum.com\/micronauts\/images\/centaurus.gif\" width=\"340\" height=\"341\" align=\"bottom\" \/><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.megomuseum.com\/micronauts\/images\/racer.jpg\" align=\"bottom\" \/><\/p>\n<p><a href=\"http:\/\/www.megomuseum.com\/catalog\/1977\/micro.shtml\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.megomuseum.com\/catalog\/1977\/http:\/\/www.megomuseum.com\/micronauts\/images\/77catt.jpg\" width=\"77\" height=\"100\" border=\"1\" \/><\/a><a href=\"http:\/\/www.megomuseum.com\/catalog\/1978\/micron_index.shtml\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.megomuseum.com\/catalog\/1978\/http:\/\/www.megomuseum.com\/micronauts\/images\/78_coverTN.JPG\" width=\"77\" height=\"100\" border=\"1\" \/><\/a><br \/>\n              <a href=\"http:\/\/www.megomuseum.com\/catalog\/1978_supplement\/micronaut_001.shtml\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.megomuseum.com\/catalog\/1978_supplement\/http:\/\/www.megomuseum.com\/micronauts\/images\/79_cover.JPG\" width=\"77\" height=\"100\" border=\"1\" \/><\/a><a href=\"http:\/\/www.megomuseum.com\/catalog\/1979\/micronauts.shtml\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.megomuseum.com\/catalog\/1979\/http:\/\/www.megomuseum.com\/micronauts\/images\/79thumb.JPG\" width=\"77\" height=\"100\" border=\"1\" \/><\/a><a href=\"http:\/\/www.megomuseum.com\/catalog\/1980\/index.shtml\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.megomuseum.com\/catalog\/1980\/http:\/\/www.megomuseum.com\/micronauts\/images\/80catt.jpg\" width=\"70\" height=\"100\" border=\"1\" \/><\/a>            <\/p>\n<p><b>Click on the Covers to see the Micronaut sections of every Mego<br \/>\n              Catalog from 1977 to 1980.<\/b><\/p>\n<p> <b> Micronauts After Mego<\/b>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.megomuseum.com\/micronauts\/images\/lords4.gif\" width=\"432\" height=\"202\"> <\/p>\n<p><\/p>\n<p><b><i>Evilites Topen and Nepos from the Lords of Light look mighty<br \/>\n              familiar&#8230;<\/i><\/b><\/p>\n<p> Since Mego&#8217;s Demise the Micronauts concept has been revamped a<br \/>\n              startling number of times, which gives credit to the genius of the<br \/>\n              line. First off, was PAC toys line &quot;The Lords of Light&quot;. For more<br \/>\n              information on PAC read the Museums interview with PAC Toys founder<br \/>\n              <a href=\"pactoys.shtml\"> Joe Ruzzi <\/a>. Later, &quot;Hourtoys&quot; produced<br \/>\n              &quot;The Interchangables&quot; a series of recoloured and renamed Micronauts<br \/>\n              figures and playsets. More recently, Pallisades toys relaunched<br \/>\n              the Micronauts as a brand again and Devils Due began a new comic<br \/>\n              book series.<\/p>\n<p>            <a href=\"http:\/\/www.megomuseum.com\/micronauts\/images\/lord1.jpg\" target=\"_blank\"><img decoding=\"async\" src=\"http:\/\/www.megomuseum.com\/micronauts\/images\/lord1t.jpg\" border=\"1\" \/><\/a><br \/>\n            <a href=\"http:\/\/www.megomuseum.com\/micronauts\/images\/lords2.jpg\" target=\"_blank\"><img decoding=\"async\" src=\"http:\/\/www.megomuseum.com\/micronauts\/images\/lords2t.jpg\" border=\"1\" \/><\/a><br \/>\n            <a href=\"http:\/\/www.megomuseum.com\/micronauts\/images\/lords3.jpg\" target=\"_blank\"><img decoding=\"async\" src=\"http:\/\/www.megomuseum.com\/micronauts\/images\/lords3t.jpg\" border=\"1\" \/><\/a> <\/p>\n<p><b>Click on the thumbnails to see rare PAC Lords of Light promotional<br \/>\n              and sales materials<\/b><\/p>\n<p> Micronauts collectors are a vocal and well organized front, often<br \/>\n              Mego 8&quot; collectors and Micro Collectors do not mingle and with the<br \/>\n              abundance of well done and informative websites out there, we will<br \/>\n              end this galleries with links to some of the best Micro Sites available<br \/>\n              so you may explore every detail of inner space for yourself&#8230;&#8230;<\/p>\n<\/p>\n<p><b>Micronaut Links<\/b><\/p>\n<p>            <a href=\"http:\/\/www.innerspaceonline.com\" target=\"_blank\"><img decoding=\"async\" src=\"http:\/\/www.megomuseum.com\/micronauts\/images\/inner.jpg\" border=\"0\" \/><\/a> <\/p>\n<p><font face=\"Verdana, Arial, Helvetica, sans-serif\" size=\"-1\"> Dave<br \/>\n              Waugh&#8217;s beautiful Innerspace Online is a fantastic starting point<br \/>\n              for anyone to learn more about the micronaut line. Dave&#8217;s site features<br \/>\n              pics of every concievable Micronaut piece plus interviews, prototypes<br \/>\n              and much, much more.<\/font><\/p>\n<p>            <font size=\"-1\" face=\"Verdana, Arial, Helvetica, sans-serif\"><a href=\"http:\/\/groups.yahoo.com\/group\/Micropolis_Embassy\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.megomuseum.com\/micronauts\/images\/micropolis.jpg\" width=\"504\" height=\"81\" border=\"0\" \/><\/a><\/font> <\/p>\n<p><font face=\"Verdana, Arial, Helvetica, sans-serif\" size=\"-1\"> Micropolis<br \/>\n              Embassy is the biggest group of Micronauts collectors on the web,<br \/>\n              Moderated by Ray Miller, nobody knows more about the Nauts than<br \/>\n              these people.<\/font><\/p>\n<p>            <font size=\"-1\" face=\"Verdana, Arial, Helvetica, sans-serif\"><a href=\"http:\/\/www.bugeyedmonster.com \" target=\"_blank\"><img decoding=\"async\" src=\"http:\/\/www.megomuseum.com\/micronauts\/images\/bem.jpg\" border=\"0\" \/><\/a><\/font> <\/p>\n<p><font face=\"Verdana, Arial, Helvetica, sans-serif\" size=\"-1\"> Bug<br \/>\n              Eyed Monster is a great site for Micronauts as well as other cool<br \/>\n              70&#8217;s toys like Six Million Dollar Man and Starbird, just to name<br \/>\n              a few.<\/font><\/p>\n<p>            <font size=\"-1\" face=\"Verdana, Arial, Helvetica, sans-serif\"><a href=\"http:\/\/www.megomuseum.com\/community\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.megomuseum.com\/micronauts\/images\/microverse.jpg\" width=\"504\" height=\"81\" border=\"0\" \/><\/a><\/font> <\/p>\n<p><font face=\"Verdana, Arial, Helvetica, sans-serif\" size=\"-1\">The<br \/>\n              Mego Museum Forums have their own Micronauts section, nowhere near<br \/>\n              as big as the Embassy but hey, if we didn&#8217;t plug ourselves, who<br \/>\n              would?.<\/font><\/p>\n<p><font size=\"-1\" face=\"Verdana, Arial, Helvetica, sans-serif\"><a href=\"http:\/\/www.megomuseum.com\/megolibrary\/department\/index.shtml\"><img decoding=\"async\" src=\"http:\/\/www.megomuseum.com\/megolibrary\/department\/http:\/\/www.megomuseum.com\/micronauts\/images\/simpsons1t.jpg\" alt=\"Montgomery Wards Micronauts page\" \/><\/a><br \/>\n              <\/font><\/p>\n<p><font face=\"Verdana, Arial, Helvetica, sans-serif\" size=\"-1\"> Lots<br \/>\n              of Micronauts at the <a href=\"http:\/\/www.megomuseum.com\/megolibrary\/department\/index.shtml\"><br \/>\n              Megomuseum Vault of Christmas Catalogs<\/a><\/font><\/p>\n<h3>Related Images:<\/h3>","protected":false},"excerpt":{"rendered":"<p>Mego Micronauts The most basic of Micronaut, the Time Traveller came in a variety of colours and designs. If there was ever a success story for Mego Corporation, it is the Micronauts. Much like G.I. Joe or Barbie, the Micronauts&hellip;<\/p>\n<p class=\"more-link-p\"><a class=\"more-link\" href=\"https:\/\/www.megomuseum.com\/galleries\/micronauts\/\">Read more &rarr;<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":127,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ngg_post_thumbnail":0,"footnotes":""},"class_list":["post-3576","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.megomuseum.com\/galleries\/wp-json\/wp\/v2\/pages\/3576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.megomuseum.com\/galleries\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.megomuseum.com\/galleries\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.megomuseum.com\/galleries\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.megomuseum.com\/galleries\/wp-json\/wp\/v2\/comments?post=3576"}],"version-history":[{"count":3,"href":"https:\/\/www.megomuseum.com\/galleries\/wp-json\/wp\/v2\/pages\/3576\/revisions"}],"predecessor-version":[{"id":3582,"href":"https:\/\/www.megomuseum.com\/galleries\/wp-json\/wp\/v2\/pages\/3576\/revisions\/3582"}],"wp:attachment":[{"href":"https:\/\/www.megomuseum.com\/galleries\/wp-json\/wp\/v2\/media?parent=3576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}