{"id":4447,"date":"2014-05-14T04:08:03","date_gmt":"2014-05-14T04:08:03","guid":{"rendered":"http:\/\/www.megomuseum.com\/galleries\/?page_id=4447"},"modified":"2020-03-17T12:10:28","modified_gmt":"2020-03-17T12:10:28","slug":"actionjackson","status":"publish","type":"page","link":"https:\/\/www.megomuseum.com\/galleries\/actionjackson\/","title":{"rendered":"Action Jackson"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"http:\/\/www.megomuseum.com\/actionjackson\/images\/martyaj.jpg\" alt=\"Mego president Martin Abrams dressed as Action Jackson in 1974\" width=\"301\" height=\"400\"><\/p>\n<p><iframe loading=\"lazy\" title=\"Vintage Mego: Rare Action Jackson\" width=\"860\" height=\"484\" src=\"https:\/\/www.youtube.com\/embed\/NWpcbWnE68w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Released in 1971, AJ sold brilliantly but not for a long time, according to Mego, the first year resulted in 2.5 million Action Jackson figures being sold but the reorders didn&#8217;t pile up as hoped.<\/p>\n<p>While the Action Jackson was largely considered a failure, it&#8217;s signifigance is that led to the concept of using the basic body on any variety of characters. Most importantly, Mego&#8217;s next 8&#8243; line the <a href=\"http:\/\/www.megomuseum.com\/wgsh\/index.html\">World&#8217;s Greatest Superheroes<\/a>, arguably the companie&#8217;s greatest success and the item that sent the company into rapid growth mode. Action Jackson was all but forgotten by 1974 but he remains a big part of Mego collecting today. The many costume sets and bodies left over from the line are still relatively easy to find.<\/p>\n<p>[clearboth]<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.megomuseum.com\/actionjackson\/images\/figure_box.JPG\" alt=\"\" width=\"136\" height=\"495\" align=\"left\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"http:\/\/www.megomuseum.com\/dump\/megoajmilitary.jpg\" alt=\"\" width=\"250\" height=\"610\"><\/p>\n<p>Undeniably hokey, often poorly designed, Action Jackon is nonetheless a charming line to collect. This gallery provides a close look at all of his outfits, as well as a look at his playsets, vehicles, and other toys.<\/p>\n<p>For more on AJ&#8217;s fascinating story and it&#8217;s place in Mego history <a href=\"http:\/\/www.megomuseum.com\/catalog\/1973\/index.shtml\">please consult the 1973 Mego Catalog.<\/a><\/p>\n<p>AJ says, &#8220;Think of what you want to be, and call on me.&#8221;<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.megomuseum.com\/megolibrary\/adarchive\/1972\/images_adarchive\/berle.jpg\" alt=\"\"><\/p>\n<p>As the ad below states, Mego purchased an unheard amount of TV spots for Action Jackson, a risky move for a company well rooted in news print ads. For more Toy Industry articles and information about Mego, check out the <a href=\"http:\/\/www.megomuseum.com\/megolibrary\/adarchive\/index.html\"> Mego Museum Ad Archive<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/megomuseum.com\/megolibrary\/adarchive\/1973\/images_adarchive\/ajmegoadw.jpg\" alt=\"Mego 1973 action jackson ad\" border=\"2\"><\/p>\n<p>&nbsp;<\/p>\n<p>Just some of the ambitious advertising Mego attempted when they launched Action Jackson, a defining moment for the company shedding it&#8217;s image as a &#8220;lower priced toy manufacturer&#8221; and stepping up the plate as the biggest success story of the seventies.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.megomuseum.com\/print\/images\/actionjacksonspidermantoysr.jpg\" alt=\"Actio jackson makes a store appearance along with Spiderman\"><\/p>\n<p><script src=\"http:\/\/adn.ebay.com\/files\/js\/min\/jquery-1.6.2-min.js\" type=\"text\/javascript\"><\/script><script src=\"http:\/\/adn.ebay.com\/files\/js\/min\/ebay_activeContent-min.js\" type=\"text\/javascript\"><\/script><br \/>\n<script type=\"text\/javascript\" charset=\"utf-8\">\/\/ <![CDATA[ document.write('\\x3Cscript type=\"text\/javascript\" charset=\"utf-8\" src=\"http:\/\/adn.ebay.com\/cb?programId=1&#038;campId=5337709530&#038;toolId=10026&#038;keyword=mego+action jackson &#038;width=900&#038;height=90&#038;font=1&#038;textColor=000000&#038;linkColor=0000AA&#038;arrowColor=8BBC01&#038;color1=709AEE&#038;color2=[COLORTWO]&#038;format=ImageLink&#038;contentType=TEXT_AND_IMAGE&#038;enableSearch=y&#038;usePopularSearches=n&#038;freeShipping=n&#038;topRatedSeller=n&#038;itemsWithPayPal=n&#038;descriptionSearch=n&#038;showKwCatLink=n&#038;excludeCatId=&#038;excludeKeyword=&#038;catId=&#038;disWithin=200&#038;ctx=n&#038;autoscroll=y&#038;flashEnabled=' + isFlashEnabled + '&#038;pageTitle=' + _epn__pageTitle + '&#038;cachebuster=' + (Math.floor(Math.random() * 10000000 )) + '\">\\x3C\/script>' );\n\/\/ ]]><\/script><\/p>\n<p><script src=\"http:\/\/adn.ebay.com\/files\/js\/min\/jquery-1.6.2-min.js\" type=\"text\/javascript\"><\/script><script src=\"http:\/\/adn.ebay.com\/files\/js\/min\/ebay_activeContent-min.js\" type=\"text\/javascript\"><\/script><br \/>\n<script type=\"text\/javascript\" charset=\"utf-8\">\/\/ <![CDATA[ document.write('\\x3Cscript type=\"text\/javascript\" charset=\"utf-8\" src=\"http:\/\/adn.ebay.com\/cb?programId=1&#038;campId=5337709530&#038;toolId=10026&#038;keyword=mego+action jackson&#038;width=300&#038;height=250&#038;font=1&#038;textColor=000000&#038;linkColor=0000AA&#038;arrowColor=8BBC01&#038;color1=709AEE&#038;color2=[COLORTWO]&#038;format=ImageLink&#038;contentType=TEXT_AND_IMAGE&#038;enableSearch=y&#038;usePopularSearches=n&#038;freeShipping=n&#038;topRatedSeller=n&#038;itemsWithPayPal=n&#038;descriptionSearch=n&#038;showKwCatLink=n&#038;excludeCatId=&#038;excludeKeyword=&#038;catId=&#038;disWithin=200&#038;ctx=n&#038;autoscroll=y&#038;flashEnabled=' + isFlashEnabled + '&#038;pageTitle=' + _epn__pageTitle + '&#038;cachebuster=' + (Math.floor(Math.random() * 10000000 )) + '\">\\x3C\/script>' );\n\/\/ ]]><\/script><\/p>\n\n<h3>Related Images:<\/h3>","protected":false},"excerpt":{"rendered":"<p>Released in 1971, AJ sold brilliantly but not for a long time, according to Mego, the first year resulted in 2.5 million Action Jackson figures being sold but the reorders didn&#8217;t pile up as hoped. While the Action Jackson was&hellip;<\/p>\n<p class=\"more-link-p\"><a class=\"more-link\" href=\"https:\/\/www.megomuseum.com\/galleries\/actionjackson\/\">Read more &rarr;<\/a><\/p>\n","protected":false},"author":3,"featured_media":5094,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"america_page.php","meta":{"ngg_post_thumbnail":0,"footnotes":""},"class_list":["post-4447","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.megomuseum.com\/galleries\/wp-json\/wp\/v2\/pages\/4447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.megomuseum.com\/galleries\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.megomuseum.com\/galleries\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.megomuseum.com\/galleries\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.megomuseum.com\/galleries\/wp-json\/wp\/v2\/comments?post=4447"}],"version-history":[{"count":10,"href":"https:\/\/www.megomuseum.com\/galleries\/wp-json\/wp\/v2\/pages\/4447\/revisions"}],"predecessor-version":[{"id":7552,"href":"https:\/\/www.megomuseum.com\/galleries\/wp-json\/wp\/v2\/pages\/4447\/revisions\/7552"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.megomuseum.com\/galleries\/wp-json\/wp\/v2\/media\/5094"}],"wp:attachment":[{"href":"https:\/\/www.megomuseum.com\/galleries\/wp-json\/wp\/v2\/media?parent=4447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}