Farewell, Retro Action.

retro superman

EMCE Toys has confirmed what the Infinite Hollywood site reported earlier today: Mattel’s Retro Action is coming to an end . According to a chat with Matty Collector representatives, Retro Action will not continue”…past the 2011 offerings”. It is unclear whether this means the line ends with Wave 4 of Retro-Action currently for sale or if a final 5th Wave may arrive before the end of the year.

Either way, it does mark the end of a grand effort to bring back Mego style Superheroes. Our hearty congratulations and thanks go out to the guys at EMCE for their work in bringing these to the market. 21 mass marketed Mego style Super Heroes is a great accomplishment that has made a lot of Mego fans very happy. Yes, there is more that could have been done, but it was also more than we ever dreamed would happen.

The 8 inch action figure format is continuing to grow and we look forward to seeing what comes next!

Collect Them All!



AKA Brian. Curator/helper monkey on the Mego Museum. Webmaster/Creator of Plaidstallions.com . President (and sole employee) of Odeon Toys. Freelance pop culture writer, toy historian and author of the book "Rack Toys: Cheap, Crazed Playthings" which is now available. Shoe size is 15 wide. 

  10 comments for “Farewell, Retro Action.

  1. John Michals
    June 15, 2011 at 10:46 pm

    “A long, long time ago…I can still remember
    How that music used to make me smile.
    And I knew if I had my chance
    That I could make those people dance
    And, maybe, they’d be happy for a while.”

    Many of us were, and many of us are! You did great. Keep up the good work! We will follow!

  2. Herb Finn
    June 16, 2011 at 12:17 am

    I wonder if they will create a line of 8″ figure of the New DC Universe version of the characters.

  3. MIB41
    June 16, 2011 at 4:45 am

    The dream no one ever thought was possible, came to be. And 21 figures later, our personal collections are better looking for the effort and sacrifice given. Thanks to Paul and Joe for taking us on a great ride down memory lane. It was the most fun I’ve ever had in modern day toy collecting.

  4. laurie halbritter
    June 16, 2011 at 6:22 am

    so very sad.

  5. June 16, 2011 at 11:27 am

    We got some great figures in the run and I’m sure the next big thing is just around the corner. Thanks for the efforts that made these possible. I got Flash and Green Lantern after all the years of waiting, so I’m good…

  6. Retro Robin
    June 17, 2011 at 1:13 pm

    Go down swinging and support Joe and Paul by saying something and signing the petition on the Matty collector Retro Action forum in order to show your enthusiasm for their work!

  7. June 18, 2011 at 10:29 pm

    It’s just a really sad day that this happened. We kind of knew that this was true good to be true. We were given a few figures that as Mego collectors we never received. All though they were not Megos, they were pretty close.
    I really hope Dr.Mego continues to take this idea elsewhere like maybe Hasbro? Hello?

    Just a really sad, sad, sad day….

  8. June 19, 2011 at 12:49 am

    Terrible news, but I have a sneaking suspicion that we haven’t heard the last of this line. What we got from Mattel wasn’t perfect, but these figures certainly blew what Hasbro did previously way, way out of water. Of course, it’s more of a niche thing for us veteran MEGO heads and Mattel certainly can’t be blamed for not sticking with us indefinitely. Look around though, the Great MEGO Revival is still going full steam ahead and 8″ clothed “retro” superheroes won’t be gone for too long. I sincerely believe that. If we can get an 8″ clothed Hurley from Lost and a Scott Ian… we will surely see more Superheroes. Whether it’s a big established toy company that next steps forward… or not.

  9. Dick Grason
    June 25, 2011 at 12:15 am

    CRAP! All i wanted was them to have ROBIN…

  10. CenturyLake68
    July 9, 2011 at 9:20 pm

    Surely everyone saw this coming before the first figures ever shipped. It’s disappointing, sure, but c’mon – it’s Mattel Toys we’re talking about. It’s not like it cares.

    I think it’s been pointed out elsewhere that Mattel doesn’t really “get” – and has never really “gotten” – the action figure market the way other companies have.

    Even when it’s a high-octane property like Barbie or Disney, the company grudgingly doles out offerings in miserly fashion, and yanks them away if people don’t immediately gobble them up. Unique, esoteric, or niche concepts typically die before the year is gone. Look back over the decades at the number of fledgling ideas the company killed off before they had a chance to grow. Look at all their offerings over several decades, not just the narrow range of Retro Action figures, or even DC material. The death of Retro Acton is just another sad example of how “Your Friends at Mattel” continue to disappoint.

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