Mego at German Toy Fair 1977

Germany has always been something of a mystery to us at the MegoMuseum, we’ve known how some of the more popular Mego toy lines made it to Deutschland but never had all the pieces to that puzzle.

Well, thanks to an amazing contibution from our friend Eddy, we have some answers. Above is a shot of the 1977 Nuremberg Toy Fair, particularly  the booth for MC Toy.

We’ve seen the MC Toy Logo on the Comic Action Heroe three pack distributed in Germany  but as this photo suggested MC had a rather deep relationship with Mego bringing lines such as Cher, Muhammad Ali, Star Trek and the Waltons

Franz Beckenbauer on hand at the Nuremberg Toy Fair in 1977 to promote his Mego action figure produced in conjunction with German toy disributor MC Toy.

However the big deal that year was Mego and MC Toy getting the license for Franz Beckenbauer, while not a household name in North America, he was a huge get for the rest of the world. Here he is with MC Toy president showcasing his 10″ namesake. 

Note that the figures and the card back shown in the background are actually prototypes.


Next week, we’ll talk a little more about the Beckenbauer figure and how it was a big deal.


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AKA Brian. Curator/helper monkey on the Mego Museum. Webmaster/Creator of . President (and sole employee) of Odeon Toys. Freelance pop culture writer, toy historian and author of the book "Rack Toys: Cheap, Crazed Playthings" which is now available. Shoe size is 15 wide.