1974: Mego got the heck out of Dodge

Mego Dodge City Play Set
Mego Dodge City Play Set

1974 saw the introduction of what we like to call at the Museum “The Legends” period, meaning public domain characters from history or literature that Mego smartly put under the “World’s Greatest Super ______” umbrella.

The first to launch were possibly the most successful, the kooky Mad Monsters and the well done American West series.

Despite the energy surrounding the company and it’s new lines, one casuality was had after toyfair 1974 and that was the neat “Dodge City” play set that Mego mocked up utilizing the same base as the Planet of the Apes Village/Batman Batcave. It’s likely that the item didn’t meet buyer support (resulting in no wishbook space)  because it wasn’t slotted as a “TV Item”.

 

Be sure to check out all the gun slinging, teetch gnashing fun at the Mego Museum Catalog Archive.

palitoy

AKA Brian. Curator/helper monkey on the Mego Museum. Webmaster/Creator of Plaidstallions.com . President (and sole employee) of Odeon Toys. Freelance pop culture writer, toy historian and author of the book "Rack Toys: Cheap, Crazed Playthings" which is now available. Shoe size is 15 wide.