Mego takes a big idea and Stretches it!

Mego Elastic Hulk Ad

Mego Elastic Hulk Ad

This giant sized Trade advertisement from 1979 celebrates Mego combining stretch toys with the Superheroes licensing. Pretty inspired and something that has been repeated through the decades.

Unfortunately, Kenner (purveyors of the Stretch Armstrong line of toys) believed the “big idea” the Mego stretched was theirs and promptly sued.  


Many former Mego executives have confided to the MegoMuseum  that the line was plagued with more than just legal problems. From horrors stories of rats infesting the warehouse in search of corn syrup, to the 1979 toy fair samples bursting on the show floor, the general consensus from the ground floor seems to be that the elastic line was more trouble than it was worth.

Mego Museum Elastic Heroes Gallery

Mego Museum Photo Review Unboxing of the Punisher set by Diamond Select Toys

Click here for the Mego Museum Photo Review of the Punisher set by Diamond Select Toys


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AKA Brian. Curator/helper monkey on the Mego Museum. Webmaster/Creator of . President (and sole employee) of Odeon Toys. Freelance pop culture writer, toy historian and author of the book "Rack Toys: Cheap, Crazed Playthings" which is now available. Shoe size is 15 wide.