A new entry into the Mego Library today, this time it’s something rarely seen or talked about. Before they were the World’s Greatest Toy Company Mego was an efficient company that sold modestly priced toys in something called “The Basement Department”. For a small company, they could provide an entire toy department with what needed…
Category: mego corp
Final Date for 1978 Entries
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Today is the closing date for the Mego Museum’s 1978 Re:Imagined project, so if you have projects/concepts today is the final day. The entries will be judged by two members of the MegoMuseum Forum as well as two former Mego Employees, the selected pieces will then be included in our 1978: Re Imagined Catalog to…
Lex Luthor Source Art Discovered
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Chris Franklin has made another discovery in sourcing the origins of Mego packaging art, this time with the 1978 Superman the Movie Package. It seems Lex is from the classic Treasury Edition Comic “Superman VS Spiderman” which of course our own Scott Adams paid tribute to with our Superhero Checklist Trading Card: View more of…
1978 Project: Mego Employee Panel Announced, Final Submissions due by May 20
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Hey everyone! Our deadline of May 20th is fast approaching. We are excited and proud to confirm that former Mego R&D employees Harvey Zelman and Tory Mucaro will be on our panel evaluating and offering their insight on submissions. The catalog lineup will be announced May 21st. The selected submissionswill be displayed and photographed at…
Mego Star Trek Headquarters
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This stunning piece of artwork is the from the Mego 1980 Toy Fair Showroom and is courtesy of Heroes West Coast. One can only imagine what the rest of that show booth looked. Click on it for a larger view. Check out the MegoMuseum Star Trek Gallery if you’re so inclined Megomuseum.com- The Web’s Greatest…
Portrait of the Mego Penguin done in Magna Doodle
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This portrait of the Mego Penguin figure was done by World’s Greatest Toys scribe Ben Holcomb on a Magna Doodle. There is no more fitting canvas for a Mego product than on another Mego product. Great OA! Paul made this neat Guardian figure from the Green Lantern, check out all the new homemade heroes in…
Concentration Strategy Scores Gains for Mego
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(February 1974) NEW YORK-A switch to a “concentration” television advertising strategy scored gains for Mego Corp. and its customers in 1973. The change involved Mego’s spending less for TV than the year before, but-achieving greater in-depth impact in selected key markets. As a result Mego returned to the black, three of its products appeared on…
Galaxy of Adventure includes Mego Buck Rogers
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Today’s addition to the Mego Museum department store catalog archive is the second part to the two page spread with yesterday’s Micronauts page. It’s a whole page of Buck Rogers goodness. According to former Mego VP Bill Baron, Buck Rogers was actually a good seller for the World’s Greatest Toy company and that can be…
Enter a Galaxy of Adventure with Mego Micronauts
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I’m loving this addition to the department store catalog archive today because it’s a nice shot of the Mego Micronauts. It’s a wonderfully dynamic shot of the rocket tubes playset. Also neat is what appears to be an early Hornetroid prototype, which has a missile launcher in the front. For more on the developement of…
Mego Star Trek Returns Twice Plus Captain Action News
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A new addition to our growing department store catalog archive is this Sears 1980 Catalog Page featuring the return of the 8″ Star Trek line. Even though Mego had stopped producing the figures in 1977, they made a return to Sears by the late seventies on what many call the “Blank Back Cards” (check the…
