Category: Mego

Concentration Strategy Scores Gains for Mego

by Museum • April 25, 2008

(February 1974) NEW YORK-A switch to a “concentration” television advertising strategy scored gains for Mego Corp. and its customers in 1973. The change involved Mego’s spending less for TV than the year before, but-achieving greater in-depth impact in selected key markets. As a result Mego returned to the black, three of its products appeared on…

by Museum • April 23, 2008

Today’s addition to the Mego Museum department store catalog archive is the second part to the two page spread with yesterday’s Micronauts page. It’s a whole page of Buck Rogers goodness. According to former Mego VP Bill Baron, Buck Rogers was actually a good seller for the World’s Greatest Toy company and that can be…

by Museum • April 22, 2008

I’m loving this addition to the department store catalog archive today because it’s a nice shot of the Mego Micronauts. It’s a wonderfully dynamic shot of the rocket tubes playset. Also neat is what appears to be an early Hornetroid prototype, which has a missile launcher in the front. For more on the developement of…

by Museum • April 21, 2008

A new addition to our growing department store catalog archive is this Sears 1980 Catalog Page featuring the return of the 8″ Star Trek line. Even though Mego had stopped producing the figures in 1977, they made a return to Sears by the late seventies on what many call the “Blank Back Cards” (check the…

by Museum • April 18, 2008

A new addition to our growing department store catalog archive is this neat spread from the 1980 Sears Wishbook depicting the Heroes hiding out in the Tara ToysHulk Hideaway playset. I love the Hulk transformation chamber in this piece so I’ve added a better look, you even get a cardboard Bruce Banner. You’ll also notice…

by Museum • April 12, 2008

This great image of the upcoming Cast-A-Away Toys Captain Action and Doctor Evil figures was in my box this morning. This anticipated new 8″ series will be on display at this year’s New York Comic Con. For more infomation on this and other lines, check our Replica Forum. In other news, the first Dida display…

by Museum • April 11, 2008

December 15th, 1978 saw the release of the Richard Donner helmed Superman: The Movie, the world’s first (but definitely not last) comic book blockbuster movie. Mego Corporation, being the toy licensor for action figures was well prepared for this event and created a great deal of product to coincide with this fantastic opportunity. Having a…

by Museum • April 9, 2008

Mego fans might want to pick up this week’s issue of Toyfare magazine as it shows the another original figure from the EMCE toys “retro cloth” Star Trek line, none other than helmsman Hikaru Sulu! Discuss it in our replica chat forum. Megomuseum.com- The Web’s Greatest Mego Playset

by Museum • April 8, 2008

A fun ad in our Heroes world gallery today, this time it’s a wonderfully illustrated piece for the Mego Black Hole 12″ and 3 3/4″ figures. What’s best about this image is how sneaky they depict Ernest Borgnine’s character. Look at those shifty eyes, you know he’s up to no good. DUN-DUN-DUN! If this has…

by Museum • April 4, 2008

Another beautiful addition to the Mego Museum Department Store Catalog Archive . The 1979 Mongomery Wards Catalog had an impressive selection of Mego Micronauts including the Rocket Tubes playset. Buy and Trade Mego Micronauts at the Mego Museum Forums, click here We’ve expanded the Mego Custom Universe at our forum, now will three individual Custom…