The New Avengers

The New Avengers was a 1977 follow up to the wildly successful 60's Television series simply titled "The Avengers".

Back for more action was Patrick Macnee as debonair secret agent John Steed in this new series he was joined by the lovely Purdy (Joanna Lumley) and Mike Gambit (Gareth Hunt). The series is mostly and unfairly maligned as not living up to the high kicking days of Mrs. Peel but still produced some memorable episodes until they decided to film the second season in Toronto (the less said, the better)

British toy distributor Denys Fisher, working with Mego, had planned to release a series of 12" Action dolls based on the series. The dolls were to have an "action" karate-type feature. For whatever reason (poor response to the show, lukewarm interest from retailers), the plug was pulled on the line save for the 12" Purdy fashion doll (below) and her outfits, plus a Denys Fisher board game.

However, evidence has come to light that a Steed figure may indeed have been produced....

UPDATE! The Museum received this email from a South African collector that adds more weight to the theory. Martin writes in and says " I had these new avengers action men when i was a kid ,i had the gambit dressed in a karate suit,my brother had steed in a suit and a bowler hat with umbrella and my little sister had the purdy" This was sent in to us before this Gallery was launched so it does indeed seem to tell that these figures were produced for South African consumption.

 

The Bowler Hat

A few years ago, collector John Bonavita received a letter from a South African die cast collector who informed John that the New Avengers figures not only existed but that he had them as a child.

To prove his point, the collector sent John the only thing left from his Steed doll, the trademark Bowler hat!

 

The hat, modeled here by an old Fighting Yank doll (oh, the irony...), is a tantalizing mystery item that one day may lead us to the unseen action figure. With the recent South African discovery of Mego Jet Jungle it seems that now more than ever there are some missing pieces to the Mego puzzle yet to be found....

Thanks to John Bonavita for sharing this amazing artifact!

This Denys Fisher catalog page that showcases the unproduced Steed and Gambit figures.

The Denys Fisher Purdy Doll was the only figure released in the UK for the New Avengers line