Mego Museum News
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Friday, November 28, 2008
Wednesday, November 26, 2008
We Don't Monkey Around!
Tuesday, November 25, 2008
Monday, November 24, 2008
All this December at the Mego Museum
Television Shows Spawn Long Life For Merchandise
For "many TV shows, the report of their merchandising divisions is almost as important as the latest rating. The sale of merchandise built around the show can be a big plus to its credit rating.
I visited Barbara Atlas in heroffice, to talk about the show she and Doug Momary created and produce. That would be the syndicated children's show, Tlie New Zoo Revue. It is currently one of the most successful shows for children — both in ratings and ih merchandising. Her office is unlike the average TV producer's digs. It is more like a toy showroom, shelves line all the walls and they, are crammed with samples of the toys and other items built around The New Zoo Revue's characters.
Before she got into the TV business. Barbara Atlas was a free-lance toy designer. Her husband is a toy retailer. So this end of show business was familiar to her. more familiar than the other end. The New Zoo Revue is now shown in 128 markets, and they have 196 half-hour episodes showing. They are anxious to; keep up the good work in that department, but they are equally anxious to sell merchandise. The designing, licensing and merchandising of toys' featuring the-show's stars Freddie Frog, Henrietta Hippo, and Charlie Owl' is big business.
"In some cases." Atlas says, "the money from the merchandising exceeds the profits from the show itself. That hasn't yet happened to us, but I still have hopes." They have products ranging in price from 29 cents — an eraser — to $150 — huge stuffed animals. There is everything from bikini underpants to cigarette lighters, clothing, pillows, games, dolls, jewelry.
"Dolls are a big item these days." she says. "And dolls are currently as important in boys' toys as they are in girls'. Boys begin playing with dolls at an early age, and they are masculine in character; but still dolls." The ability to create a line of items that sells is important in today's TV programming.
Sometimes, though, the failure of a show leaves toy manufacturers holding the bag. That happened this past network season. Barbara Atlas says, with Planet of the Apes. "It got off to a tremendous start," she says, "and they licensed all kinds of toys and gadgets, but the show's flop
caused retailers and distributors to get stuck with a lot of it.'They just hope that the continued success of the Apes movies'will result in some sales yet.
"On the" other hand. Star Trek merchandise is still selling well, even though the show has been off the network for some years.: But it is still doing well in syndication." . The Federal Communications Commission keeps a watchful eye on the merchandising area, Atlas says. They frown on having any of the merchandise shown on the air, although can be used in.the background.
Friday, November 21, 2008
The Mego Apes are at Mammoth Mart
Thursday, November 20, 2008
A Mego Planet of the Apes Coupon
Wednesday, November 19, 2008
Apes and Christmas Trees
the Apes"? "We'll get by," says Marty Abrams, "so long as they don't cancel before the Christmas toy season."
Tuesday, November 18, 2008
The Apes Are Coming!
In the spirit of all things Apes, we'll let a few jaw dropping twists escape that we have hiding beneath the Museum archives. While it will be quite a battle, you won't want to miss the ape conquest of the Mego Museum.
Thursday, November 13, 2008
Redemption at the Sword of King Arthur
Thanks to all our sponsors and of course to Scott for making this week of Knights happen and be so darn cool.
Wednesday, November 12, 2008
Mego Sir Launcelot Defends the Chamber
Tuesday, November 11, 2008
Mego Ivanhoe Jousts for Justice
Monday, November 10, 2008
Mego Sir Galahad Does Battle
Sunday, November 09, 2008
The Mego Black Knight Strikes!
Kicking off our Knights week with gusto is the new Mego Museum Black knight Trading Card, Art by Scott and this card by sponsored by Jason "BlackKnight" Roberts.
Also check out the sweet new gallery for this guy, it's terrific!
Expect new Knights cards all week.
Friday, November 07, 2008
Mego Museum Wyatt Earp Trading Card and Gallery
Thursday, November 06, 2008
Megomuseum Trading Card of the Day: Buffalo Bill
Wednesday, November 05, 2008
New Star Trek Magazine
- An article about EMCE toys written by Paul "Dr.Mego" Clarke
- A history of Mego and the Star Trek License
- A piece about the Mission to Gamma IV play set
- An analysis of Mego's many reuses of the Star Trek Transporter
- A look at the Mego Intergalactic Planetarium
And a whole lot more, so if you're in the mood to read something "startrekish" then beam down to your local book or comic retailer now!
Labels: star trek
Mego Card of the Day Sitting Bull
Stay tuned all week for more American West Galleries and Card Reveals.
Tuesday, November 04, 2008
Mego of the Day: Cochise
Monday, November 03, 2008
Mego Davy Crockett Gallery
Stay Tuned this week for new card reveals and galleries as American West Week continures