Meg Clearance in 1983

A President's day sale after Mego's demise shows clearance pricing on everything, including the World's Greatest Superheroes! Sure, the ad shows Batman but I bet it was mostly Hulks.....

Spotlight on the EMCE/Mattel Sinestro

Here is another in our new gallery pages for the upcoming EMCE/Mattel "World's Greatest Superheroes" line. This time we focus on the Green Lantern's arch enemy, Sinestro. Click here to see large photos of the prototype. Images courtesy of Mark Huckabone.

Another terrific figure inspired by Challenge of the Superfriends that fufills a lot of 31 year old wish lists.

What do you think? Have your say on the Mego Forums

Read the Original EMCE announcement here

EMCE SINESTRO GALLERY PAGE

Spotlight on the EMCE/Mattel Green Lantern

Here is another in our new gallery pages for the upcoming EMCE/Mattel "World's Greatest Superheroes" line. This time we focus on the first official 8" Green Lantern figure. Click here to see large photos of the prototype. Images courtesy of Mark Huckabone.

Watch for new Gallery pages all this week.

What do you think? Have your say on the Mego Forums

Read the Original EMCE announcement here

EMCE GREEN LANTERN GALLERY PAGE

Spotlight on the EMCE/Mattel Green Arrow

We've created the first of many gallery pages for the EMCE/Mattel "World's Greatest Superheroes" line. It seemed fitting to start with the first figure that will be available Green Arrow. Click here to see large photos of the prototype. Images courtesy of Mark Huckabone.

Watch for new Gallery pages all this week.

What do you think? Have your say on the Mego Forums

Read the Original EMCE announcement here

EMCE GREEN ARROW GALLERY PAGE

Upcoming WGSH Spotlight: Lex Luthor

Courtesy of World's Greatest Toys author Benjamin Holcomb is the Lex Luthor prototype, our first of the new figures from this Mattel/EMCE collaberation.

With all due respect to fans of Mr. Mxyzptlk, this figure is helping to erase one of the original WGSH lines biggest errors, the addition of Superman's true arch enemy, the leader of the Legion of Doom himself, Lex Luthor.

Again, we have a look that 70s kids will immediately identify as being from Challenge of the Superfriends, Bravo EMCE and Mattel!

What do you think? Have your say on the Mego Forums

Read the Original EMCE announcement here

World's Greatest Toys buy a copy today!

Upcoming WGSH Spotlight: Superman

Now that the dust has settled from the SDCC, we thought it might be fun to take a look individually of wave one of Mattel's World's Greatest Superheroes line (which is, still trippy to say) and hey, it'll pass the time until Spring right? So, courtesy of World's Greatest Toys author Benjamin Holcomb is the Superman prototype, a very fitting choice for wave one as he is part of the "original four".

Eventhough his look has been altered, there is something very familiar about Supes, you can almost hear Danny Dark's voice coming out of this figure, Bravo EMCE and Mattel!

What do you think? Have your say on the Mego Forums

Read the Original EMCE announcement here

World's Greatest Toys buy a copy today!

The Mego World's Greatest Superheroes are Back!

At the "Mattel and DC Comics: A Heroic Partnership" Panel at this year's San Diego Comic Con the big announcement was the return of the 8" Superhero format!

It's the one Mego fans have been waiting for and something Dr.Mego (AKA Paul Clarke) and Joe Sena of EMCE toys have toiled on for ages.

It's a bright and sunny day in Megoland, for soon the heroes will return to toy store shelves before Easter 2010.

Wave One Includes:

Green Arrow

Hal Jordan GL

Superman

Lex Luthor

Sinestro

John Stewart GL

Read all about it here at EMCE Forum

Vintage Mego Ad from the pages of Starlog

Click on the ad for a larger view

New to the MegoMuseum Ad Archive is this wonderful ad from Starlog Magazine circa 1985, over the years I've heard many folks mention this ad as being the thing that drew them back to Mego in their adult life. The company is no long called "Planet Earth" but they are still in business.

I ordered a Frankenstein from this ad, I had never seen one before and had to have it. The Spider-Man figures in this ad were actually the very rare Canadian Parkdale Novelty cards.

Check out the MegoMuseum Library for hours of Mego browsing.

Canadian Boxed Spider-Car

Mark Schmidt sent in photos of this rare item, a bilingual boxed Spider-Car from Parkdale Novelty. Previously it was believed all Parkdale did was sticker the US packaging, it seems that they also did a run of their own box. Thanks to Mark for sharing this northern rarity.

MegoMuseum Spider Car Gallery

The Mego Superheroes Down Under

New to the MegoMuseum Ad Archive is this rare Australian Magazine Ad for Toltoys (the down under distributer) who took the 1973 Mego Superheroes Catalog page and made it their own! Click on the image to see a bigger version.

Many thanks to Catherine AKA "SlipperyLilSuckers" for bringing this to our attention!

Check out the MegoMuseum Library for hours of Mego browsing.

For More on Toltoys and Australian toys in general visit this great blog

1973s Greatest Stars: The World's Greatest Superheroes

Again thanks to Steve F., we've got a much bigger scan of the 1974 Mego World's Greatest Superheroes Catalog page, click on it to see a larger view.

I want to go to there...

Mego Catalog Library

Mego Solid Box Robin

New to Mego Museum Robin Page (and long overdue!) is the Solid Boxed Robin. Were you a lucky kid who snatched up one of these in '73?

Mego's Superheroes lead pack in Windy City Sales

Meet Spider-Man, the Wicked Witch and Cornelius the Ape at Gold Circle!

There is just so much to love about this vintage Mego store appearance ad, like the word Shaboom and the use of Aquaman and Tarzan in the toy ad. Below are some of the pieces of paper you would get from such an appearance.

Spidey would hand these little fliers to kids, fortunately kids saved them!

Lucky Apes kids would get this, a signed picture of Caesar acting as Cornelius, a McDowell is a McDowell to mego....

Mego Greatest American Hero Gallery Updates

Today we've got an indepth look at a Ralph Hinkley production sample figure from the Greatest American Hero line of toys. What makes this one different is that he's an earlier production sample, lots of big pictures and history about this neat figure.

Mego Museum Greatest American Hero Gallery

MIB Basa Robin at the Mego Museum

It is a good day when we have something like this to share. The first boxed BASA superhero all the way from Peru, which happens to be Robin the boy wonder, is now on display at the Mego Robin page. He's really, really pretty, so be sure to take a look.

Discuss at the Mego Museum Forums

Palitoy of the Day: The Joker

Another beauty of a Palitoy/Mego card, courtesy of Bill Frost. Today's feature is the clown prince of crime, the Joker. Weird that they removed the Penguin's umbrella on his package but left the cane....

Mego Museum Joker Gallery

MegoMuseum Forums : Better than ever!

Palitoy of the Day: The Thing

Oh yes indeed it's Clobbering time with the ever loving blue eyed Thing on his very rare Palitoy green card. Sure he's common as heck on a French "Pin Pin" card but hop the English Channel and he's one tough cookie to find. This comes from the collection of Bill Frost. More Palitoy goodness on Monday....

Mego Museum Thing Gallery Page

Discuss Mego at our Forum

The Mego Museum Will Scarlett Trading Card

Continuing on our Merry Men theme this week is WillScarlett from the World's Greatest Super Merry Men giving Mego Robin Hood a lesson in humility it seems. Our own Scott Adams designed this fun night scene and the card was sponsored by Jadan and his dad Darren aka "Starsky" at the Mego Forum.

As is par for the course, we've also redesigned the Mego Museum Gallery for Page for the good Friar so be sure to check it out.

MegoMuseum WillScarlett Gallery

The Mego Museum Little John Trading Card

Continuing on our Merry Men theme this week (not in order mind you) is Little John from the World's Greatest Super Merry Men giving Mego Robin Hood a lesson in humility it seems. Our own Scott Adams designed this fun scene and the card was sponsored by Bobby Simpson aka Bobws at the Mego Forum.

As is par for the course, we've also redesigned the Mego Museum Gallery for Page for the good Friar so be sure to check it out.

MegoMuseum Friar Tuck Gallery

Palitoy of the Day: Spider-Man!

Another beauty of a Palitoy/Mego card, courtesy of Bill Frost. Today's feature is the Marvel's premiere Superhero and one of the best selling Mego figures of all time, Spider-Man.

Mego Museum Spider-man Gallery

MegoMuseum Forums

Toy Sale at K-Mart! Mego Comic Book Heroes $3.38

Sadly people this sale ended December 9th, 1978.

Mego Forum

Mego of the Day: Bend N Flex Batgirl

Just like her WGSH counterpart Bend N Flex Batgirl is super cute and a little tougher to find in good shape than most of her male counterparts.

It's Vinyl Cape Superman!

Megohead Steve Bracha sent in this rarely seen variation of the Mego Man of Steel, the vinyl cape. Check it out here at the Mego Superman Gallery. Thanks Steve and thanks also to Chet for pointing this out.

Year end Mego Museum round up

These $1.99 Teen Titans are just some of the fun things you can find in the print ad archive which shows not only the ads that have been featured all this month but a few more that didn't make the cut.

Thanks to everyone for such a fun 2008 at the Mego Museum, we look forward to the new year and hopefully we'll see some of you at Megomeet this June.

Happy New Year!

1977 Superhero Toy Explosion!

New 8" Hero Discovered!

For years it was believed that the Bran Arrow was merely a mail in promotion if you purchased three packages of Fibrecon but here we see that children could purchase the "Avenging Broom of Justice" all on his own.

Who You Calling a Super Foe JC Penney?

Super Deals at Bradlees

Tarzan makes an appearance, he's dreamy....

9 Inch Action Figures?

Apparently at Globe Discount, the action figures are taller.

The Other Heroes arrive

More Heroes at Two Guys

Bend N Flex on Special at Bradlees!

Those who know me realize how much this ad makes me drool.

K Mart Introduces a new type of package

Pure Mego Love Baby.....

Meet Spider-Man and Action Jackson!

While I am elated and excited to discover that Mego hired an actor to play Action Jackson and do store appearances, I am a little confused at how Spider-man could be in Chicago and California at the same time.

These are the coolest things I have ever seen. One has to wonder what the AJ costume looked like, here is a recreation of that event:

That's James aka Garagesale on the Museum message boards as Action Jackson in our reenactment.

Sweet WGSH Deal

I love that drawing of RC Batman, they look so happy as a group...

Mego Aquaman gets no love

"Others"? Really? We need to counter act that with something from a few months later:

Much Better!

The Big Four hit Child World

Those poses will forever give me tingles....

The World's Greatest Superheroes Arrive at Boscovs

This March 1973 ad is one of the earliest known pieces of advertising for the Mego World's Greatest Superheroes line, by December of this year, they are everywhere!

The Mego Superheroes start small

It's hard to believe this but the World's Greatest Superhero Line had a very humble start in the 1973 Sears Catalog, they were regulated to the "Bargain Page" of toys under $2.00, you'd miss them if you weren't careful.

Megomuseum Department Store Catalog Archive

Mego of the Day: The Falcon

Our Mego of the Day is Marvel comics The Falcon, when people talk about Mego at the height of their creativity, the Green Arrow is often mentioned but honestly, look at this guy! Those boots, the wings, the outfit, he's one of the best Mego ever produced.

The 1977 Mego Green Arrow A Card

An interesting new addition to the Megomuseum Galleries is this 1977 A carded Green Arrow, he most notable feature of these figures is the butterfly punch and the thinner plastic bubble.

While both backers are non glossy on these versions, what's unique about the card on the left unique about the card on the right is it's purple backer, proving to many that there was an Aquaman in this A card series as well..

Mego of the Day: Type 2 Batman

Mego of the Day is one of the most popular characters ever produced, the 8" Type 2 World's Greatest Superheroes Batman figure. When a lot of people think the word "Mego", this is what pops into their heads. Not me however, I always think of clownarounds.....

Interesting News From October 1973

Dan Edwards sent in this toy news article from 1973 concerning the sales of these new "Dawn Sized" dolls of Superman and Batman. These dolls would continue to sell for the next ten years and are probably the biggest reason that the Megomuseum exists today.

Mego of the Day: O Mighty Isis

Filmation's TV Superheroine is in the spotlight today, collectors sometimes debate as to whether or not Isis belongs in the WGSH. I frimly believe she does but what's your take?

Discuss at the Mego Forum

Mego of the Day: Human Torch

Flame on! It's the last Friday of the Summer, so why not end it with hottest Mego around?

Meanwhile at the Hall of Justice....

On Friday, Scott unveiled his breath taking finished version of the Alex Toth Hall of Justice using his Dida (pronounced Dee-Dah) system. Click on the pictures to see more of this amazing set. It's the Hall of Justice you'll wish you had when you were seven....

For More Dida's check out the Website.

www.didadisplays.com

Mego of the Day: Type 2 Robin

Mego of the Day for Friday is the ever popular Robin, whom despite his longevity, never gets eough attention for my liking. Pop into the Mego forum and share with us on Mego Robin.

Did you have Robin as a kid? See it? Know of it? Is it in your collection now? On your want list? Do we need pictures of it's packaging in the Museum? Have you ever used it in a custom? Have you customized the character? Why wouldn't this make it into your collection? Did you make funny caption pictures with it? Post pics, tell stories, say whatever, it's mego of the day.

Monday's MOTD: Franz Beckenbauer

Some fine Mego Memories

Chris Flagg sent in this happy memory from Christmas 1974, he really hit the jack pot that year with the Mego Batcave playset, Batcycle, Batmobile and Batcopter. What more could a kid ask for?

Thanks Chris! Looks like the folks did a bit of catalog shopping as evidenced by this 1974 JC Penney spread:

Enjoy previous Mego Memories at the Megomuseum, Part 1 and Part 2 are full of vintage coolness. Got a pic to donate? Send it on down!

Mego Bill Maxwell Prototype Found!

A startling new discovery today, the Mego Greatest American Hero Bill Maxwell figure, long thought lost is now up for display at the Megomuseum.

One cannot begin to go on how incredibly cool that 25 years after Mego folded, that stuff like this is still being found.

Discuss this at the Mego Forum!

1976 Mego TV Promotion Schedule!

Olmo Giovannini sent in this wonderful piece of Mego history today for the Megomuseum ad archive today, the advertising Budget.

As you can see the really big money was on the Mego Star Trek Line with almost five times the budget that than the World's Greatest Superheroes. I don't ever recall seeing a commerical for the One Million BC line however...

Eight point three million bought a lof quality airtime across the country in 1976.

It's a shame this doesn't list the cartoons Mego advertised on but the local markets is cool too. Click here to see a listing of cartoons with commercials from 1977.

World's Greatest Superheroes commercials ran year round according to this chart, whereas most of the other lines such as The Waltons would only see advertising in the fall/winter months..

You won't want to miss the Megomuseum this Friday, we'll be unveiling a really big thing. Trust me on this, it's very cool.

Don't be scared, he's really a good guy

Wonderful catalog spread today just added to the Mego Museum Department Store Gallery, it's from the 1979 Spiegel catalog which like everybody else is all about TV's biggest star at the time, the Hulk.

The Mobile Batlab is a unique choice for this page, you didn't see it much in late seventies catalog.

Mego's in a Museum? Check out these terrific pics of the Mego content at the Indianapolis Children's Museum

Wak! Wak! It's Palitoy Penguin!

A lovely new addition to the Mego Museum World's Greatest Superheroes Section today courtesy of Bill Frost, it's a beautiful example of a UK Palitoy Carded Penguin.

One of our most popular threads at the Mego Forum is New Mego Acquisitions, in which members show what the postman done brung 'em and we can live vicariously through them.

Dan’s Mego memories

Dan shares with us this happy moment from Christmas of 1974 where he received a World's Greatest Superheroes Batmobile in a beautiful header card box as well, drool, what I wouldn't give...

Enjoy previous Mego Memories at the Megomuseum, Part 1 and Part 2 are full of vintage coolness. Got a pic to donate? Send it on down!

Wes's Mego Memories

Wes shares with us this happy moment from Christmas of 1974 where he received not only a World's Greatest Superheroes Robin figure but a Planet of the Apes Soldier Ape as well. Nice stuff Wes!

Enjoy previous Mego Memories at the Megomuseum, Part 1 and Part 2 are full of vintage coolness. Got a pic to donate? Send it on down!

Mego Meet 2008 ReCap Part 1 Friday Night Set Up!

It's crazy to sit here and think that the fourth annual Mego Meet has come and gone already but that's really what happens when you're having a good time. There are a couple of constants at Mego Meet such as the weather will be boiling hot in West Virginia, the Mego Suite won't close until the birds are chirping and the atmosphere will be intoxicatingly positive. The other variable to it's success is change, new faces every year makes for an interesting mix of people.

Friday night set up was brisk as usual with folks unpacking, while talking and of course wheeling and dealing with another. While I cut out early to relax from an abnormally long drive, luckily Scott Adams captured the action in this cool video to his wife.

Soon after, the group headed back to the fabulous Wheeling Super 8 to the Mego Suites (graciously hosted by Paul and Chuck) to catch up with old friends and make some new ones. I haven't stayed up that late since my kids were newborn.

Coming Up Next: Mego Meet Part 2 The Dealers Room

Mego Meet Card #2

Mego Meet Card # 2 is actually Card #3, due to overwhelming demand, we have reprinted the Amazon Princess herself.

This card is sponsored by Dida Displays.

Check out Plaid Stallions today for two more trading cards available at MegoMeet.

A Salute to Mego 12" Batman

The 12" Mego World's Greatest Superheroes are often overlooked and that's a shame because they are well made toys with a lot of fun variations. The 12" Heroes began in Canada, when Parkdale Novelty CEO Morris Kotzer created the line by ordering the minimum. The first 12" Batman is largely the most familiar as he is rather common due to Parkdale having overstock up until the 80's.


The first 12" Batman has a unique head sculpt that was more realistic than his 8" WGSH counterpart.

While his gloves were of similiar material, his cape was a shiny vinyl and belt was merely sewn on.

The rest of this series was rounded out by Spider-Man, Superman and Robin who was 9" tall.

THe figures utilized "Skinny Bodies" that were also used for celebrity figures like Captain And Tenneil.

The artwork on the from utilized the 8" Packaging stock art which was actually dating back to the 1960's. The heroes heads in the bubbles can also be seen in the 1976 DC 8" card art.

The back of the box utilizes much of the same art seen on the original solid boxes.

The notable distinction being the crudely traced swipe of a Jim Aparo Batman from Detective comics 443 (thanks to Chris Franklin for that tip)

In 1978, Mego began to solicit the 12" line across the world, packaging for the 12" heroes can be found in UK, Italian and French packaging.

There is even a second release of this figure that believed to sold to the American market.

This second release of the 12" Batman has a new image of the caped crusader and the smiling hero head bubbles are taken from the 1979 DC comics 8" hero card.

It's interesting to note that the Batman figure has a small emblem, this is a legitimate variation and only seems to happen with this box.

There is an Italian version of the packaging as well but it seems Mego corrected the sticker problem by that time. This version of Batman has a cloth cape as well.

It's largely thought this figure was released in the US for a brief time before Mego decided to finally release a 12" Batman.






The back of the box uses the popular Neal Adams Batman that is also seen on the Japanese Popy Batman box.

Mego actually used that image of Superman in ads to promote the WGSH and who doesn't love that happy skipping Robin?

While the Superman box in this series recieved new artwork, there has never been a sighting of a revised Robin box although by this time Mego had swapped out the original 9" Robin and added a 12" figure.

In 1979, Mego finally embraced the 12' line in America, Fly away action was introduced to combat Remco's line of Energized Superheroes.

Magnetic Batman received not only a new muscular body but a revised head sculpt, man was he PO'd looking. This was possibly the most comic accurate Batman figure Mego produced.

Both Batman and Robin were given Magnetic hands and feet, a wonderful concept that had many Batman figures hanging from fridges.














The back depicted happier times with the Dynamic Duo as they hang from a girder. Mego made a big splash about these figures with TV and comic book advertising.

This line was sold in Canada well although boxed Grand Toys versions are hard to find.

What's interesting to note is the Magnetic concept only ran one year and didn't appear to succesful, by the 1980 catalog Mego was marketing the figures without the magnetics and in new packaging.











These figures represented the end of the 12' line for Mego.

The box is now a sharp purple and the flap now protudes the reverse of the other packaging. Fly Away Action is now written on the packaging.

The box has a stark feel to it, almost symbolizing what was going on at Mego at the time, a company who by the early 80's had lost a great deal of it's creative energy.

It's interesting to note that these Purple boxed Batman figures are incredibly rare with only four known specimens reported. One of which has a sewn on vinyl belt, so a variation abounds.

Mego must have shipped these out in very limited quantities, they were advertised until 1981.




The back of the box recycles the wonderful neal Adams Art used for the Wayne Foundation Playset as a cheery dynamic Duo going flying off somewhere.

In 1982, Mego pulled the 12' Heroes, although their tenure in the US was brief, it did make for some memorable and interesting figures while it lasted.

For More Info, check out our 12" Mego Superhero Gallery.

Buy, Sell or Trade Mego Superheroes at the MegoMuseum Froums.

Portrait of the Mego Penguin done in Magna Doodle

This portrait of the Mego Penguin figure was done by World's Greatest Toys scribe Ben Holcomb on a Magna Doodle. There is no more fitting canvas for a Mego product than on another Mego product.

Great OA! Paul made this neat Guardian figure from the Green Lantern, check out all the new homemade heroes in the Finished Custom Section of the Museum forums.

Check out the Mego Museum Blog tomorrow for a very rare, never before seen display piece from the 1980 Mego Toy Fair Show Room.

MegoMuseum Takes a Look at Superman: The Movie

December 15th, 1978 saw the release of the Richard Donner helmed Superman: The Movie, the world's first (but definitely not last) comic book blockbuster movie.

Mego Corporation, being the toy licensor for action figures was well prepared for this event and created a great deal of product to coincide with this fantastic opportunity.

Having a good relationship with DC Comics meant Mego had plenty of reference materials from the film itself.

Former Mego Designer Harvey Zelman elaborated in his interview " I remember sitting down with everybody and they lined up all the still frames from the movie and we got the insight of what was going on. Sitting there in the meeting saying: OK, we gotta do a Fortress of Solitude, we gotta do this, we gotta do that"

Evidence can be seen from Mego Designer Vinny Baiera's production notes from one of those meetings, the notes mention that the "New Movie Line" would feature and "Ali Size" (10") Chris Reeve, a Krypton with Space Ship playset and a series of action figures that would be 12.5" tall.

While most would have imagined there would be additions to the 8" World's Greatest Superheroes line, Mego President Marty Abrams had an inclination to produce figures in 1/6th scale for movie characters.

Harvey Zelman explained this philosophy to the Museum "You got a lot more for a 12" [figure] than you did an 8" figure. [Abrams] wanted more detail to the outfits, when you did a 12.5" figure you did nice, dressy outfits whereas the 8" were [not as nice]. "

Mego ordered six headsculpts from toy artist Ken Sheller, they included a Reeves Superman, Jor El, Lex Luthor, General Zod, partner in crime Ursa and his silent henchman Non. It's not known why the latter two were not released maybe Mego was made aware that much of their contribution to Superman The Movie would be put into the sequel (The majority of Superman 2 was filmed at the same time as the original) but in the end four 12" characters were released.

Mego was optimistic about the line and Marty Abrams was especially impressed with Sheller's work, as Mr. Sheller relates "when I delivered the six wax heads, I recall that Marty (Abrams) was so happy to have them that he held up the Chris Reeve head, looked at it, said "he looks great Ken!" and then gave it a big kiss. He did this probably for two reasons. One, he liked the head alot and two, he had to get on a plane to Hong Kong right away with them, and I'm sure that he was very happy that I made the deadline."

Only the Christopher Reeve Superman Figure bore both a head sculpt and outfit that matched the movie character. The rest of the line had outfits that followed the directive of their comic counterparts. It's not known why Mego chose to do this, it may have involved rights to the movie costumes or the fact that the company simply felt the movie apparel wasn't "toyetic" enough. Certainly in the case of Lex Luthor this is true, most would prefer purple and green to one that resembled Hackman in the movie.

Mego also pitched a playset for the 12" line that would include different scenes from the Movie, the playset though not released seems to have gone through several transitions and can be seen in great detail at it's new gallery page.

Mego also added new characters to their fledgling Pocket Super Heroes line in the guise of Jor El, Zod and Luthor. These figures appeared rushed as did their resulting generic packaging and were not good sellers for Mego.

Later revisions to the Pocket Superheroes packaging would still show the movie trio but they were not produced past their initial run.

Mego also pitched two playsets for this line, both movie based The Fortress of Solitude and Earth Quake sets were clever recycling of old "Comic Action Heroes" molds that made sense but buyers balked at the concept and both were not released.

In the end, the man of Steel movie merchandise did not fly for Mego. Former Mego VP Cindy Schriebman explained in a 1982 newspaper interview "Superman didn't increase sales for us" she added "It came out at the time of Star Wars and other blockbusters. It was a question of vying for dollars for action figures."


Today, the Mego Superman line is somewhat underrated, the Pocket Heroes can be found MOC for under $20 and the high quality 12.5" figures are somewhat under appreciated for what they are. We are pleased at the Museum to debut our new galleries for this line:

Superman Lex Luthor Jor El General Zod Unproduced Playset

Discuss this on the Mego Forum


Also be sure to check the World's Greatest Toys Blog today, as they present the fifth and final segment in their series unveiling the 1975 Mego Spring Catalog, today's reveal is all about the heroes!

The Mego Superheroes Still Strong in 1979 Wards

To start a new month off right why not showcase a beautiful page such as this in the Mego Museum Department Store Catalog Archive . The 1979 Mongomery Wards Catalog had an impressive selection of Mego Superheroes including the Elastic Heroes and the larger then life play set The Wayne Foundation.

Buy and Trade Mego Superheroes at the Mego Museum Forums, click here

Speaking of Superheroes, check out this killer Mr.Fantastic figure, it's this week's custom spotlight. Check out all the cool goodies at Custom Mego.

Only two months left for Megomeet, the world's only Mego Convention. Check out the official site for more information.

Mego Action Figures In Full Force in 1976 Sears Catalog

This interesting catalog spread from the 1976 Sears (Canada) Catalog prominently features the Mego World's Greatest Superheroes being sold with their "official outfits" (which are of course, closed out Action Jackson uniforms. Star Trek was still riding high while Planet of the Apes were going into deep discount, they would appear in Sears Canada catalogs until 1978, note the exclusive Horse, Wagon and Catapult set pictured.

For More Retro Christmas Catalogs check out the Mego Museum Catalog Archive

Discuss your favourite Mego figures or do some buying and selling at the Mego Forum.

New! Captain America with Fly Away Action

New to the Mego Museum Ad Archive is this 1980 Toy Fair Flier for the Mego 12" Captain America figure. No mention of the giant head though....

Make Mine Marvel Mego

This new addition to the Mego Ad Archive is a 1980 advertisement for licensing Marvel comics characters the piece features examples from many toy companies including Milton bradley, Empire, funstuff, Remco and of course Mego World's Greatest Superheroes.

Mego Toy Store Pic from 1980

This awesome new colour picture of the Mego Superheroes in Gimbels demonstrates how the line had shrunk down it's core by this time. Note there is a whole display of 12" Incredible Hulk dolls and Remco Spider-Copters behind.

This just one of many vintage toy store shots that we have in the Mego Museum Ad Archive.

This image is from 1975 and shows an end cap of Mego Super Vators and Batcaves as well as an above average selection of G.I. Joe.

Look carefully at this Circus World image from 1976, you'll see something familiar in the window.

Another great scene from 1976, this time a WGSH Display box nestles calmly between a literal army of Adventure Team Joes.

What was your favourite place to buy Mego back in the day?
Discuss it at the Mego Museum Forums.

Vintage Mego Toy Aisle plus Star Trek News

A very rare picture of an action figure aisle circa 1976 has been added to the MegoMuseum Ad Archive today. Just look at that wonderful World's Greatest Superheroes box bursting in the middle of those G.I. Joe's.

Exciting news from Diamond yesterday, the first original 8" Star Trek figure was unveiled and it's none other than Khan sculpted by James Brady. A truly great sign of things to come, well done EMCE toys!

Read the News Here.

The Mego Superfoes will freak you out!

Neat addition to the MegoMuseum Ad Archive today, it's the 1974 Toyfair press release for the Mego Super Foes. Sadly, there isn't one for the Supergals.

Ward's dwindling Mego Selection in 1980

Another addition to the rapidly expanding Mego Department Store Catalog Archive this time focusing on the sad one page Mego content in the 1980's Wards Catalog. World's Greatest Superheroes Micronauts and the Elastic Heroes all smushed together....

Streeeetch Hulk

A cool addition to the Museum Galleries today, it's a UK released Stretch Hulk by Denys Fisher, courtesy of Will. Click on the picture to visit the gallery and see the new content.

1979 JC Penney's Superhero offerings: regular and elastic

Another addition to the rapidly expanding Mego Department Store Catalog Archive this time focusing on Superheroes both 8" or the Elastic kind, it's your choice!

Lost Treasures of the 1974 Mego Showroom

The Mego find of the decade sounds a bit like a dream a lot of collectors have had, a young Mego employee asks to keep the items from the 1974 Toy Fair showroom and then stores them in a climate controlled closet for 34 years. That's exactly what toy collector/dealer Bruce Zalkin encountered recently when he unearthed rare store displays, prototype figures and never before seen items. Read Lost Treasures of the Mego Showroom, it's one you won't want to miss!

If that weren't enough, all of these items will be available for sale through Ebay this month in no reserve auctions! Details are in the article, happy bidding!

Also, be sure to pick up this month's Lee's Toy Review for an article on this find.

Rare Mego Batmobile Gift Set

A terrific addition today to the Megomuseum Galleries, the extremely rare Mego Comic Action Heroes Batmobile Set. This is without a doubt one of the rarest Superhero toys Mego produced, few boxed examples have survived.

The Fourth wave of Mego Star Trek Aliens are just one of the submissions to the 1978 Re:Imagined Project that's in full swing. Check out the 1978 forum to see all the submissions!

And don't forget in 6 days, we unveil the Lost Treasures of the Mego Showroom, truly the Mego find of the decade and one you won't want to miss...

Circus World Store 1976

During the holiday season, it's not hard to remember the long gone retailers of yesterday and we've added a real memory jog to the Mego ad archive today. It's a mall Circus World store and if you look hard, you might see something familiar in the window.

Another Great Comic Ad

This great ad for the Mego World's Greatest Superheroes was provided by Rob Kelly, creator of the great Aquaman Shrine. Note how illustrations of Mego Comic Action Heroes are being used to sell the 8" figures.

Visit the Megomuseum Heroes World Gallery Today

Mego Christmas Memories

Brian Butler provided us with some vintage coolness for the Mego Memories Page, it's not often you see Aquaman and Tarzan in vintage Christmas shots. Check out Brian's great blog What My Dad Saw for more vintage goodness.

Get it at the Superhero Shop

A bit of toy insider history today with this staged toy store shot from Licensing Corporation of America (LCA) who in 1977 handled the DC comics Superheroes. This four page ad, meant to entice toy manufacturers into licensing the heroes, shows the top licensors at the time which means lots of Mego product in the mix.

Check out the MegoMuseum Ad Archive for more toy insider information on the World's Greatest Toy Company and stay tuned to this blog for a big announcement!

1973 World's Greatest Superheroes Ad

This great black and white ad featuring the orignal four Mego World's Greatest Superheroes is courtesy of Rob Kelly and was in a December 1973 issue of Creepy. If you're into Black and White Comic Magazines, check out the terrific blog All in black and white for 75 cents

I give in, it's Batman Week

It's just too easy to put another Bat Update in this week. Today courtesy of Mego collector extraordinaire Dan Crandall, we have the Pin Pin (France) release of Batgirl, so pretty.......

Coming next week: APES!

It's turning into Batman Week.....

Although it is a total coincidence, most of the updates this week have been Batman related and today is no exception, thanks to Dan Crandall we have shots of this sweet Photo Boxed Mego Batcopter.

Beam Me Down to the Batcave Scottie!

Another page from the 1975 Sears Catalog, this time it's a combination of two of the most popular Mego lines, Superheroes and Star Trek.

Green Arrow Header Card

Very cool addition to the Display Box gallery today, the newly discovered Green Arrow header card from the World's Greatest Superheroes.

Mego Article at Marvel.com

Make Mine Mego!

Cool news today, Marvel comics has done an interesting spotlight on the World's Greatest Superheroes on their website and asked the Megomuseum to help out. It's a terrific honour and they did a fantastic piece, check it out here.

Cool Mego Comic Book Ads

Fun stuff today including this late seventies Superhero piece that uses a little artistic license with the Superheroes.

Let's not forget this killer ad from Mego itself, announcing the arrival of the Micronaut aliens. I remember it well.

Mego Meet Recap Part 3: Displays

Mego Meet 3: Display Rooms

If the dealer's room wasn't eye candy enough there was more than enough distraction for the Mego fan. Firstly, the raffle prizes were staggering this year, many thanks to the amazingly generous folks in our community who made it the best we've ever had.

It seems fitting to have a convention for the Megomuseum in an actual museum and this year's toy displays were breathtaking:

Mike Jimenez brought an inspiring amount of Planet of the Apes rarities to display this year, I'm jealous of your focus Mike.

Dan Crandall brought easily one of the best MOC World's Greatest Superhero collections in the country. Below is a short video of this display.

The display room was bursting with 70's joy as usual, from Flinstones playsets to customs to a display of rare Micronauts from Ray Miller. All of this under the watchful eye of some creepy Twilight Zone-esque Mannequins. Click below to see a video of the Display room:

Part Four: Presentations and Wrap Up coming later today.

Mego Superheroes Display box plus X Men!

Today's update is a very rare look at a Baravelli Mego Superheroes Display box, a rare item, if you haven't seen our display box gallery, it's worth a visit.

Mego Custom Spotlight goes to this amazing treatment of Exodous from the X Men, a lot of effort went into this guy.

Dave posted his pics of his recently completed Dead End Batman, there never can be enough Batman....